In the midst of the unprecedented Covid-19 pandemic, Shreya Murthy and Joy Tao identified a unique opportunity to launch their party-planning startup, Partiful, in 2020. The ironic twist? They aimed to “bring people together in person” when the world was straining to do just that. However, what could have been a crippling setback became a launching pad for an innovative approach to social gatherings. Instead of merely surviving, Partiful has flourished, attracting millions to its platform for organizing everything from lively birthday celebrations to heartfelt weddings.
Murthy and Tao faced an uphill battle, but they turned limitations into features, understanding that their app could evolve into a vital tool when physical gatherings were not feasible. Rather than being deterred by pandemic restrictions, they channeled their energies into constructing a digital platform that would eventually resonate with users once social events resumed, showcasing their resilience and vision.
Catering to Generation Z and Millennial Needs
Partiful has become a darling among 20- and 30-somethings, adding over two million users within the first quarter of 2025. In an age where social media often complicates real-life relationships, Partiful simplifies planning by infusing humor and creativity into its invitations. As the app gains traction, it distinguishes itself from competitors like Apple Invites and Evite, which, while functional, lack the quirky personality that Partiful offers. The distinct customizability of invitations—which ranges from playful themes to casual memes—speaks volumes about the app’s connection with its Gen Z user base, who crave authenticity and relatability.
Unlike other platforms that focus on functionality or professionalism, Partiful embodies a casual charm, resonating with users during a time when social interactions require a more playful approach. The app’s designs create an inviting atmosphere, making event-planning enjoyable rather than a chore. This strategy has paid dividends, with reports noting a 400% increase in monthly active users year-over-year.
Innovation Through Adversity
What sets Partiful apart from other event-planning apps is how it has evolved with its users. Murthy and Tao recognized the pain points in traditional invitation methods—text chains that became chaotic and unorganized. Armed with their tech and consumer insights, they built a platform that simplifies these processes. Through thoughtful design and user-focused capabilities, they created a service that not only schedules events but captures the excitement and buzz of gathering once again. With features such as RSVP tracking under charming graphics, users are able to engage more meaningfully.
Moreover, the feature that lets users send “boop” emojis instead of conventional messages adds a whimsical charm, enhancing the social fabric that invites foster. These elements collectively enhance user engagement and satisfaction, helping build a loyal client base eager to explore more of what Partiful has to offer.
The Competitive Landscape
In this ever-evolving environment, solid competition from heavyweights like Eventbrite and Evite exists, yet Partiful has carved out its niche by appealing directly to the social habits of younger users. While Eventbrite focuses mainly on ticketed events and Evite implements a freemium model, Partiful thrives on offering fresh and vibrant designs that resonate with a spirit of fun. Users appreciate the streamlined processes tailored to personal gatherings without the additional noise found in more intimidating platforms.
Even Apple’s entry into the space didn’t shake Partiful’s resolve. Apple Invites, with its requirement for iCloud+ subscriptions, seems to limit accessibility and thus contrast sharply with Partiful’s free-to-use model. As users grapple with various app features, Partiful’s straightforward approach makes it appealing for those looking for ease and fun rather than hurdles.
A Bright Future Ahead
With ambitious aspirations, Partiful’s growth reflects its founders’ commitment to tapping into fundamental human desires for connection and celebration. As they continue to innovate, there’s a palpable excitement about what comes next. The startup is not just a platform; it has positioned itself as a crucial catalyst in rebuilding social interactions post-pandemic. This identity has been acknowledged as Partiful was celebrated for its cultural impact in the app award circuits, hinting at a strong future where community building through technology becomes ever more prominent.
As we navigate this new digital social landscape, Partiful stands positioned not just to survive but to thrive, redefining the landscape of social engagement and event planning for a generation yearning for real connections amidst a hyper-digital world.